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Google Mobile Friendly — Mobile Optimization

Mobile-friendly Google is a 2015 algorithm that analyzes the usability of page visits on mobile devices. Behavioral characteristics degrade when a site is inadequately suited for mobile. Higher bounce rates, decreased viewing duration, and a loss in the site’s search engine ranking are all signs of an unfriendly page. According to recent adjustments, Google now prioritizes sites that are more adapted for mobile devices. Mobile-friendly websites must meet specific criteria. They can’t employ technology that isn’t compatible with mobile devices. There are further criteria for adjusting page sizes to match the screen, maintaining font scale, and placing links in the best possible order.

Methods for Optimizing Mobile Sites

The following are the primary approaches for optimizing the webpage for mobile devices:

– A mobile version is available. The pages of a mobile site are connected to the desktop using unique properties during construction. On mobile pages, the rel=”canonical” element is defined, but on desktop pages, the rel=”alternate” element is configured. Automatic redirection is also set up utilizing HTTP request or JS.

– Version that adapts to your needs. You’ll need to adjust the CSS to accommodate for the device’s screen size. Allowing the search bot to scan CSS and configuring the tag meta name=”viewport” is required.

Adaptive Version of the Site

A site’s pages are adapted to the size of the screen in an adaptive version. On smartphones, blocks move about or don’t show up at all. The customized version is ideal for business card websites, blogs, and for marketing to multiple regions.

The following are the primary benefits of the adaptive version of the site:

  • Correct text display. Some websites meant for computers and laptops may be difficult to see on mobile devices. You may need to expand fonts and other components while viewing the site on a smartphone. To remedy this problem, adaptive coding modifies the site’s format.
  • Usability. Adaptive websites are popular because they are simple to use.
  • Improving the site’s search engine ranking. A site’s position in search engine results improves if it is well-adapted for mobile devices.
  • A higher conversion rate. All parts of adaptive sites are compatible with a variety of devices, resulting in a considerable boost in conversion.
  • Effective targeting. When employing targeted advertising, it’s critical to modify your site for mobile devices, as an unadapted site might scare away potential buyers.

The following are some of the most common issues with adaptive websites:

  • Erroneous interpretation. A desktop and mobile template may be presented on the same page in some instances. Various issues may develop in this situation. Texts, photos, and other content components are loaded twice, useless material is hidden with CSS, and the code is duplicated.
  • Hiding items that aren’t needed. To improve the adaptive version’s interface, display: none is used in some circumstances to turn off functionality and hide superfluous features. However, the site speed slows down in this instance, and there is a chance of being sanctioned.
  • Incorrect JavaScript use. In some circumstances, JS is used to prevent the display of unnecessary blocks. This strategy, however, is dangerous and may result in indexing issues.

Mobile Version 

mobile google

In comparison to the adaptive version, the mobile version of the site has an old technology. It includes a subdomain version of the site to which visitors are redirected if they are using a mobile device. It is typically created for mobile displays with a width of up to 620 pixels. You can use this technology to generate a version of the site that isn’t bloated with unnecessary design and navigation. It’s ideal for online retailers and social media sites.

The following are the primary benefits of the mobile version of the site: 

  •  user convenience;
  •  faster loading time compared to the adaptive version;
  • modifications are simple to make;
  • the possibility to switch to the site’s full version.

The following are the primary issues with the mobile version of the site:

  • Double promotion. The site’s mobile version is promoted independently, which necessitates an additional expenditure of resources. In search engine promotion it is vital to guarantee indexing of the XML-map, link both versions in the GSC, and enter rel=”alternate” correctly.
  • Links that are absolute. If the material contains absolute links, clicking on the link may result in a desktop webpage rather than a mobile page being displayed. Use relative links with the href attribute /page/ to address the problem.
  • External links are ineffective. Users connect to both mobile and desktop versions when a mobile subdomain emerges. This reduces the effectiveness of using links.

Developing a Mobile-Friendly Version

The following primary approaches are utilized to produce a mobile version of the site:

  1. Animated Display (RESS). The user from both mobile and desktop devices is shown different code on a single URL. The ability to create a design exclusively for the mobile version is the key benefit of this strategy. The drawback is that it is difficult to perform.
  2. Mobile web resource on another domain. This solution is easy to implement and allows you to quickly track mobile conversion. However, redirecting the visitor takes time.
  3. Adaptive design. The process entails resizing the content to fit the screen. This solution is simple to implement and does not require the creation of extra pages. The biggest downside is that the page takes a long time to load.
  4. Accelerated mobile pages. This strategy involves caching information on the page that is loaded from the CDN Google while the website is loading. It has a fast loading time, but it’s primarily useful for news portals and directories.
  5. SPA is the fifth item on the list. HTML snapshots are given to the search bot for proper indexing. The approach provides a high download speed and reduces server strain, but it is not particularly user-friendly.

Mobile Optimization Rules

When utilizing a mobile-friendly site, keep the following in mind:

  • The same information is available on both PCs and mobile devices. It is advised that you utilize the site’s adaptive version. It entails building a stylesheet using auto-transition design across platforms.
  • The top-down approach. All potential hazards associated with design modifications must be weighed. This will ensure that there are no errors at the final stage of site development.
  • Techniques for adaptive design. Creating a mobile version by using specific sites is an outdated method. It causes problems in terms of structure and redundant material.
  • CMS configuration. It is possible to employ CMS plugins that support mobile devices.
  • Checking the website. It is necessary to thoroughly test the web resource on several operating systems. This will ensure that it is compatible with many screens and platforms.
  • Image enhancement. It is critical to pick photos that are optimized for all sizes. Issues with poor image quality and lengthy loading times should be addressed. This is accomplished through the use of adaptive approaches.
  • Reduce page size. It is vital to eliminate awkward typefaces, optimize graphics, and minify pages in order to get an appropriate page size.


Nowadays, mobile website optimization is critical for maintaining search engine rankings. Both the adaptive and mobile versions of a website may be used for mobile website optimization. For newbie sites, the adaptive version is ideal. The mobile version is perfectly suited for large projects, and it may be altered without affecting the desktop version.

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    Alexander Tarakhovich

    SEO expert with extensive experience. Helping you understand SEO. He takes the guesswork out of SEO, his advice in optimizations are based on what actually works. Alexander is currently working to make SEO known and accessible worldwide. Read Blog