Meta tags are HTML markup components that provide information about the page on the website. Although not required, using meta tags is crucial for the marketing of the website in search engines. Search engine bots may read meta tags to determine how the content on a website relates to people’s interests. They improve the page’s clickability, site exposure, and relevancy for search queries.
Setting Up Meta Tags
You must adhere to the following specifications while creating meta tags:
- Key phrases. Meta tags are created using the target keys. Key phrases can be selected with the help of Google Trends. Various alternatives and synonyms can be used. A collection of 3 to 10 phrases is selected for each page, and each tag has 1 or 2 keys that must be used.
- Terms. The use of specialized language needs to be kept to a minimum. A variety of visitors should be able to read tags.
- Uniqueness. Duplicating meta tags is not advised; meta-tags should be very distinctive. You can employ a significant difference in the titles and descriptions (e.g., color or shape). This will help search engine bots to differentiate between different website pages.
- Regionality. Search engine results are taken into consideration. Target region promotion is advised for regional sites. You can select one common area if there are multiple (e.g., Eastern Europe).
- Competitor analysis. Analyze competitor websites in the top search results while creating meta tags. The research will reveal significant overlaps and trends.
H1 is the first level header tag that displays the main information of the page. It contains the most frequent query to promote the page. With the exception of sites including articles, goods, or projects, the header typically consists of 1-3 words.
The main characteristics of the H1 header are:
- Help for search engines. According to J. Mueller, H1 tags make it simpler for Google to assess the layout of a website. Search engine optimization benefits greatly from using a succinct, detailed H1.
- Convenience for users. H1 tags play a crucial role in the organization of the page. When meta tags are used improperly, the page is difficult to understand.
- Better accessibility. Screen readers use the meta tag to help users with visual impairments navigate content.
The H1 meta tag must meet certain requirements:
- It is crucial to ensure that H1 is unique
- That the main keyword is used only once
- That the tag contains the main keyword
- That the H1 length does not exceed 70 characters
- That, for products, the major features of the product (weight, size, color) are specified in the tag.
The page’s title is a crucial element that determines how well the site is promoted. Titles that are intriguing and compelling are far more likely to attract visitors to the website. The correct title transmits PS data about the query, participates in the creation of snippets, and is displayed on the browser’s bookmark panel.
There are certain specifications for the Title tag:
- The title should include the keywords and highlight the product’s competitive advantages.
- The title tag shouldn’t match the H1 tag. The title may be paraphrased or may include commercial terms like “purchase” or “order.”
- A maximum of 70 characters may be used.
- The title ought to be readable, clear, and comprehensible.
- The name of the website or business might be written at the end of the tag.
- The title must be pertinent to the page’s content.
- A dash is used in Title to separate queries.
- The title of commercial resources may specify pricing and terms of acquisition.
Description: A brief summary of the page. It has an impact on the search results and is crucial in the creation of snippets. Descriptions must be precise, pertinent, and short.
There are a few guidelines you must follow while creating a Description meta tag:
– Avoid over-spamming with keys. You can employ a unique selling proposition if necessary (USP).
– The Description tag should contain as much useful information as possible. If the described product has several characteristics, you should identify the most crucial ones (for example, storage space for a smartphone).
– On a PC, the Description field can contain up to 160 characters, whereas on mobile devices the limit is 120 characters. Use specialized plugins (like Yoast) to stay within the limit.
– Imperative sentences can help the reader grasp the content. Imperative sentences are unnecessary when listing terms.
– When using a CMS, you may copy the tag and paste it in the <head> part of the HTML code or add the meta description to the page code.
Keywords is a list of queries used to promote the page. Optimizers used to aggressively employ this tag, however recently its significance has declined. The meta tag is not taken into account in the search ranking by Google. However, some optimizers advise filling keywords for reinsurance. You may use a variety of methods for compiling keywords, such as not filling them out at all or just the bare minimum (list 4-7 queries, separated by commas). The tag shouldn’t be more than 20 words long. When creating the Keywords, it is advised to use different word forms and synonyms.
The pages that are added to the index are determined by the Robots Tag. The fundamental guidelines for crawling and indexing pages are defined by this tag. Index/noindex (permission/prohibition of page indexing), follow/nofollow (permission/prohibition of linking), and all/none (permission/prohibition of site activities) are the three major attributes of the meta tag.
For a website to be effectively promoted, meta tags are crucial. They should be well-written, pertinent, distinctive, succinct, human-understandable (without extraneous characters and exclamation marks), and action-inspiring. You should refrain from overusing keywords, using clickbait intentionally, using lengthy conjunctions and pronouns, and using identical titles. The title, H1, and description tags are the most crucial. Correctly filling these out makes it easier for search algorithms to index the website and draws in more visitors.