Article Promotion

Article promotion allows you to publish articles with links to the resources you want to promote. Because the links are within the text, this is the safest technique to generate link mass. Unique, literate, legible, and user-friendly articles are desirable. They should have a large semantic core, naturally inscribed keywords, H1-H4 tags, Title, Description, and Alt-tags. When producing high-quality and unique material, the prominence of the site rises considerably.

Benefits of Article Promotion

The following are the major benefits of article promotion:

  •  a steady position in the top of the results; 
  • consistent traffic; 
  • cost savings; 
  • increased authority of the resource; 
  • increased conversion; 
  • increased pages with commercial requests.

The main disadvantage is the amount of time it takes to create high-quality material.

Copywriting for Article Promotion

Copywriting, rewriting, and translation are three ways for promoting articles. Rewriting is a low-cost, yet ineffective promotion strategy. The translation process is rather costly. Copywriting, or producing unique author’s material based on various sources, is the most efficient form of article marketing. Both search engines and users respect pages with unique content.

The Following Are the Key Stages of Copywriting: 

  • Creating a semantic core. The semantic core (SC) is a collection of terms and phrases that characterize the organization’s activity. The SC can be compiled manually or with the assistance of expert services. It’s crucial to examine your competitors’ websites and eliminate non-target queries.
  • Keyword distribution. Keywords should be employed as anchors for content promotion. We advocate employing roughly 95% anchorless links, which helps you to build up link mass securely.
  • Creating a comprehensive specification. It’s a good idea to develop a precise specification for your copywriter so that you can acquire a high-quality text. Text structure, important phrases, LSI-words, and technical characteristics should all be included in the specification.
  • Look for a contractor to hire. Specialized copywriting can help you find a contractor. Medicine, business, and money are the most expensive themes, while fashion and vacation are the least expensive.
  • Editing. It is vital to check the uniqueness and other factors when editing content. Irrelevant information should be kept to a minimum in a good text.
  • The material should be optimized. When checking the article you should adhere to certain rules: adding graphic material and H1 title, content structuring, creating lists, highlighting the text, and the right placement of hyperlinks.

Misconceptions Concerning Text Writing

read more

There are four common misconceptions about composing a text:

Length of text. The length of a piece is not an important consideration while composing it. Large texts of 10-15 thousand characters and texts of 2-3 thousand characters might appear at the top of search results. The most crucial thing is to thoroughly respond the user’s request providing to-the-point information.

Literacy without limits. Although a competent writer is required to write literate texts, total literacy is not essential. The author must compose intriguing texts, and it is up to the editor to correct the texts and eliminate minor flaws.

Additional variables. Many clients have specific guidelines for secondary indicators, such as spamming, water content, keyword density, and so on. Full compliance with such rules may have a major impact on the quality of the text.

100 percent originality. When composing a manuscript, uniqueness is a crucial factor to consider. At least three sources should be used while producing a piece. However, you do not have to strive for complete originality. Unlike online businesses, search engines evaluate the uniqueness of content, therefore even 100% unique texts will be regarded a duplicate.

Information-Based Lead Generation

Leads are people who have expressed interest in a service or product (by filling out a form or leaving contacts on the site). The process of generating new leads is known as lead generation. The key benefits of lead generation are a quick return on investment and accurate advertising budget estimates.

When it comes to lead generation, the following guidelines should be followed:

  • Generating popular topics. Create pages on the website with thorough information about services to attract extra traffic. The introduction of the information section to the resource helps you to considerably enhance traffic.
  • On-demand orientation. For example, you may find fresh article themes and popular requests using Google Ads. You might see searches like “size of workwear” and “maintenance of workwear” for the term “workwear.” You should also look at what your competitors have written on these topics.
  • Analyzing trends. Google Trends, Youtube, and topic channels are all good places to look for trends. You can find out how popular a question is using Google Trends. You may identify popular videos on Youtube and utilize them to generate topics for articles. You may go through resuts page on themed channels like Reddit to find related subjects based on views, likes, and comments.

Competitor analysis. You must examine all of the top ten websites and choose a few popular ones. Determine the number of keys and links in the material and create the TOR for your article based on the findings of the analysis. Both the technological and content aspects must be taken into consideration.

  • Expertise. Tips and reviews on current events will pique readers’ curiosity. Professionals such as targetologists, CRM specialists, and others should be invited to help you develop accessible and succinct material.
  • Incorporating call-to-action buttons. There is no need to write lengthy descriptions of the issue. It is sufficient to include commercial solicitations at the end of the piece, such as “Get a consultation.”

Characteristics of Writing an Article

characteristics of texts

Writing an article is done in several stages:

Formulating a question. You must pick a search term before producing an article. Low-frequency queries are best for new sites, but medium-frequency queries are OK for older ones. It all depends on the issue and the level of competition. The query must match the subject of the site.

  • Writing an article. Following the selection of the request, suggestions should be developed. A strategy should be devised, which includes the volume, scope, and content of the sections. Incorporate the key inquiry into the text and headings. The frequency with which the key is used is determined by the article’s content and other factors.
  • Article structure. The essay should be properly formatted before publishing. The material must be broken down into multiple short paragraphs. You should write plainly, concisely, and to the point. You may use graphics to supplement the text in the right places. You may enhance the article’s performance by adding links to other pages on the site. The block’s primary point should be underlined in the text.
  • Proofreading services. Before posting an article, it is recommended that you read it again. This will highlight any mistakes that may put visitors off.

You may boost the position of your site in search results by promoting individual articles. The outcomes of promotion may be evaluated based on traffic, link growth, and other factors. You may use comments to promote an article by providing feedback that may be of interest to visitors. It’s crucial to remember that good articles are produced for people, not search engine robots.

    Get your FREE, personalized SEO strategy


    Prev
    Next