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Which Is Better: SEO or Contextual Advertising?

Clients frequently inquire whether search engine optimization (SEO) or contextual advertising (PPC) is the preferable option. This question does not have a single answer. Both tools are effective, yet they are frequently required to be used in tandem for maximum effect.

SEO vs. Contextual Advertising 

PriceYou pay now for future visitors and conversions.Payment is based on the number of clicks from search engines made during the launch of the advertising campaign, which is deducted from the budget.
First resultsEfficiency can only be determined when a considerable amount of time has passed. If the work was done well, the site will gradually rise to the top of the search results after 3-6 months.The success of advertising efforts can be measured here andnow, right after the ads start showingt.
Effect durationSEO continues to draw customers even after the job has stopped. Quality content and well-optimized websites are a surefire method to beat out the competition in search.Contextual advertising on the internet produces results only while it is active. People visit the site as long as they are shown ads, and just a small percentage of them remember it and return a few days later.

SEO or PPC: What to Choose?

Well, experts agree that SEO should be done in tandem with contextual advertising. The explanation is simple: when context and search promotion are used together, they bring in considerably more clients than if they were used separately, resulting in a much higher efficiency. If you’re on a budget or have another reason for sacrificing one tool for the other, let’s take a look at the features of each, so you can make a more informed choice.

What to keep an eye out for

  1. The type of website. When it comes to a one-page business card site, a landing page, or a website created with a free website builder, SEO is almost irrelevant. Contextual advertising is the most effective tool for one-page websites. If you have a multi-page site with a long history, you should optimize it because search engines favor sites with a long history.
  2. The type of product being promoted. It is vital to accurately examine the starting opportunities in order to achieve the intended promotion results. When setting up advertising for popular inquiries, for example, the cost per click is the highest, thus there’s a risk of wasting the advertising campaign budget. The same is true for non-commercial phrases: we advocate employing SEO tools to improve the amount of clicks on them.
  3. The requirement for a multi-indicator analysis. Organic search results do not allow you to contact your target audience directly or differentiate it based on certain characteristics, but paid advertising allows you to do both. You can also utilize retargeting and remarketing to pique the attention of visitors who have already visited the site, as well as “intercept” users searching for your competitors’ brands.

As a result, we arrive at the following conclusions:

  • With a one-page site, you can get away with merely contextual advertising; 
  • Website marketing in search engines is more appropriate for owners of large online stores, portals, and aggregators, as it will enhance traffic, help attract the target demographic, and encourage users to return;
  • Owners of new websites should turn to contextual advertising in the beginning, which will help them gain their first customers faster.

However, SEO, in combination with contextual advertising, produces the most effective results.

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    Alexander Tarakhovich

    SEO expert with extensive experience. Helping you understand SEO. He takes the guesswork out of SEO, his advice in optimizations are based on what actually works. Alexander is currently working to make SEO known and accessible worldwide. Read Blog