Car Leasing project
👥Client Information
The client company is one of the leading customer-focused car leasing companies. The company sells vehicles ranging from luxury and exotic models and brands to commercial trucks and cargo vans.
Services delivered to the customer:
- Used car sales and leasing;
- Service and maintenance of vehicles;
- Sourcing unique or hard-to-find vehicles, as well as a range of flexible commercial leasing solutions.
🎯Goals
The goals for this project were determined before the work started:
- Promotion for 78 search queries (the client has selected several priority categories (by make and model) for promotion);
- An increase in search traffic;
- Filling the site with optimized content (including the development of an information blog on the site);
- Improving the usability of the site (evaluating the operation and convenience of the application forms on the site).
💪Work Performed
What work has been done?
- Technical optimization and improvement of the usability of the site;
- Fixed technical errors on the site (the site automatically generated broken pages when new pages were created);
- A separate page with feedback from real users has been added;
- Added links to the company’s social networks, as well as ratings from review sites;
- Set up basic redirects on the site correctly, including the main site mirror;
- Filled with content;
- Selected topics, wrote and published blog posts on the website;
- Optimized content written and published on tagged pages within a category;
- Improved link profile;
- Rental, eternal and crowdsourced links were acquired (crowdsourced links are posted in reviews on relevant sites, forums and directories. This increases brand awareness among users and improves link building);
- Checked and cleaned the link profile regularly (with SemRush).
🏆Result
As a result of the website optimization for 7 months of promotion, we achieved the following indicators.
- Traffic growth:
At the beginning of the promotional work, the website had 586 visits per month. After only 2 months, the number of users to the site doubled. By June 2022, this figure rose to more than 4,300 visits. As a result, the number of visitors to the site increased by more than 7 times.
* Data source – Google Analytics
- During the promotional period, there was a constant positive dynamics in the distribution of the promoted search queries:
In 6 months, 73% of the promoted search queries reached Google top 1-3. Initially, this figure was 31%.
- The dynamics of query positions in search engines top 1-3:
In 8 months, 87% of the promoted search queries reached Google top 1-3. Initially, this figure was 63%.
- The dynamics of query positions in search engines top 1-10:
- During the promotional period in Google:
87% of queries improved their positions in the ranking;
11% of queries did not change their positions;
2% of queries worsened their positions.
PROJECT TEAM
- SEO team;
- Web developers;
- Content manager;
- Copywriter;
- Project manager.