Car Leasing project

👥Client Information

The client company is one of the leading customer-focused car leasing companies. The company sells vehicles ranging from luxury and exotic models and brands to commercial trucks and cargo vans.

Services delivered to the customer:

• Used car sales and leasing;
• Service and maintenance of vehicles;
• Sourcing unique or hard-to-find vehicles, as well as a range of flexible commercial leasing solutions.

🎯Goals

The goals for this project were determined before the work started:

• Promotion for 78 search queries (the client has selected several priority categories (by make and model) for promotion);
• An increase in search traffic;
• Filling the site with optimized content (including the development of an information blog on the site);
• Improving the usability of the site (evaluating the operation and convenience of the application forms on the site).

💪Work Performed

What work has been done?

• Technical optimization and improvement of the usability of the site;
• Fixed technical errors on the site (the site automatically generated broken pages when new pages were created);
• A separate page with feedback from real users has been added;
• Added links to the company’s social networks, as well as ratings from review sites;
• Set up basic redirects on the site correctly, including the main site mirror;
• Filled with content;
• Selected topics, wrote and published blog posts on the website;
• Optimized content written and published on tagged pages within a category;
• Improved link profile;
• Rental, eternal and crowdsourced links were acquired (crowdsourced links are posted in reviews on relevant sites, forums and directories. This increases brand awareness among users and improves link building);
• Checked and cleaned the link profile regularly (with SemRush).

🏆Result

As a result of the website optimization for 7 months of promotion, we achieved the following indicators.

1. Traffic growth:

At the beginning of the promotional work, the website had 586 visits per month. After only 2 months, the number of users to the site doubled. By June 2022, this figure rose to more than 4,300 visits. As a result, the number of visitors to the site increased by more than 7 times.

* Data source – Google Analytics

2. During the promotional period, there was a constant positive dynamics in the distribution of the promoted search queries:

In 6 months, 73% of the promoted search queries reached Google top 1-3. Initially, this figure was 31%.

3. The dynamics of query positions in search engines top 1-3:

In 8 months, 87% of the promoted search queries reached Google top 1-3. Initially, this figure was 63%.

4. The dynamics of query positions in search engines top 1-10:

5. During the promotional period in Google:

87% of queries improved their positions in the ranking;

11% of queries did not change their positions;

2% of queries worsened their positions.

PROJECT TEAM

• SEO team;
• Web developers;
• Content manager;
• Copywriter;
• Project manager.