Online store of electronic appliances and leisure goods

Project features:

  • Advertising campaign was aimed at increasing the number of sales for seasonal goods.
  • E-commerce order tracking system was set up. A CRM system is used to track phone orders.

Goals:

  • creating, optimizing, and managing advertising campaigns
  • constantly decreasing the purchase cost based on the received data
  • calculating the feasibility of investments in contextual advertising based on call tracking and analytical systems.

Work performed

The following types of advertising campaigns were created to increase sales:

  • search engine advertising in Google
  • dynamic search ads in Google
  • Google Display Network
  • call tracking connected and configured.

Optimization of advertising campaigns:

  • bids were set for keywords, adjustments were made for attendance at different times of the day, by device, demographic (age, gender), and behavioral characteristics
  • 3 ads with different texts were added to each ad group to facilitate decision making and attract potential customers (promotion, installment plan, product range)
  • key phrases, search queries, and sites were cleaned up
  • bounce rates, page depth, and session duration were analyzed
  • all the relevant data was summarized in the report.

Results

The number of ordered goods and income received through the website:

  • clicks: 5,363
  • number of purchases: 756
  • number of purchases by calls: 384

Main results of the advertising campaigns:

  • cost of creation and management of the advertising campaign: 672 USD
  • advertising costs: 19,568 USD
  • total costs: 20,240 USD
  • income according to Google Analytics: 51,838 USD
  • income from calls according to CRM data: 18,640 USD
  • total income: 70,478 USD
  • profit: 50,238 USD
  • CPS (cost of 1 paid order from advertising sources): 17,16 USD
  • ROAS: 3,48 USD
  • ROI (Return on Investment): 260,15%
Client:

Online store of electronic appliances and leisure goods

Category:

PPC

Prev
Next