Online store of electronic appliances and leisure goods
Project features:
- Advertising campaign was aimed at increasing the number of sales for seasonal goods.
- E-commerce order tracking system was set up. A CRM system is used to track phone orders.
Goals:
- creating, optimizing, and managing advertising campaigns
- constantly decreasing the purchase cost based on the received data
- calculating the feasibility of investments in contextual advertising based on call tracking and analytical systems.
Work performed
The following types of advertising campaigns were created to increase sales:
- search engine advertising in Google
- dynamic search ads in Google
- Google Display Network
- call tracking connected and configured.
Optimization of advertising campaigns:
- bids were set for keywords, adjustments were made for attendance at different times of the day, by device, demographic (age, gender), and behavioral characteristics
- 3 ads with different texts were added to each ad group to facilitate decision making and attract potential customers (promotion, installment plan, product range)
- key phrases, search queries, and sites were cleaned up
- bounce rates, page depth, and session duration were analyzed
- all the relevant data was summarized in the report.
Results
The number of ordered goods and income received through the website:
- clicks: 5,363
- number of purchases: 756
- number of purchases by calls: 384
Main results of the advertising campaigns:
- cost of creation and management of the advertising campaign: 672 USD
- advertising costs: 19,568 USD
- total costs: 20,240 USD
- income according to Google Analytics: 51,838 USD
- income from calls according to CRM data: 18,640 USD
- total income: 70,478 USD
- profit: 50,238 USD
- CPS (cost of 1 paid order from advertising sources): 17,16 USD
- ROAS: 3,48 USD
- ROI (Return on Investment): 260,15%
Client:
Online store of electronic appliances and leisure goods
Category:
PPC
