San Francisco moving services company

Goals:

• increasing the number of customer enquiries about company services
• analyzing, optimizing, and managing advertising campaigns
• constantly reducing CPL based on the data obtained
• estimating ROI for contextual advertising based on analytical systems.

Work performed:

• niche and target audience analysis
• setting up events for conversion tracking
• landing page design & development
• advertising campaigns design, launch & tracking
• campaigns optimization
• analyzing basic conversion paths (sequence chain with contextual advertising)
• competitive analysis
• relevant traffic maximization (in progress).

Results:

ROI (Return on Investment): 844.31%

CPL (Cost per Lead): 46.90 USD

CPO (Cost per Order): 97.77 USD

Average profit on the 1st conversion = 923 USD
whereas average moving cost = 500-1000 USD
(not including transportation)