Organic Superfoods e-commerce project

👥Client Information

This is a reputable online store selling organic products and superfoods. The company specializes in supplying high quality products such as: natural hygiene products, ecological household goods, natural foods etc.

🎯Goals

The goals for this project were determined before the work started:

• Increase in organic traffic in the Google search engine;
• Increase the visibility of the site for 200+ promoted search queries;
• Increased brand awareness and customer loyalty.

💪Work Performed

What work has been done?

• Technical website optimization: a comprehensive audit to eliminate errors and defects (optimizing the structure of page addresses, removing dead links and “junk” pages, speeding up loading);
• Internal optimization: filling the site with unique content, implementation of unique meta-data for catalog pages, development of effective schemes of linking;
• Working with the blog: filling with useful articles and promotion of the site for information queries;
• External optimization: Purchased rental, eternal and crowd-sourced links;
• Deepening the structure of the directory for promotion for a greater number of queries;
• Making proposals to improve the usability of the site.

🏆Result

As a result of the website optimization over 12 months of promotion, we achieved the following outcomes.

1. Traffic growth:

At the initial stage of the promotion works, the website traffic was about 0 visits per month. By November 2021, the figure rose to more than 5,000 visits. Thus, during the year of website promotion, the traffic increased to more than 5,000 visits, and in the following months exceeded 9,000 users

The following is the dynamics of organic traffic growth over 11 months of promotion.

* Data source – Google Analytics

2. During the promotional period, there was a constant positive dynamics in the distribution of the promoted search queries.

In 11 months, 17% of the promoted search queries reached Google top 1-3. Initially, this figure was 1%.

3. The dynamics of query positions in search engines top 1-3:

In 11 months, 52% of the promoted search queries reached Google top 3. Initially, this figure was 10%.

4. The dynamics of query positions in search engines top 1-10:
   
5. During the promotional period in Google:

91% of queries improved their positions in the ranking;

7% of queries did not change their positions;

2% of queries worsened their positions.

PROJECT TEAM

• SEO team;
• Web developers;
• Content manager;
• Copywriter;
• Project manager.