Computer repair service

👥Client Information

Company provides a comprehensive range of computer repair services for personal or business computers and networks.

🎯Goals

The goals for this project were determined before the work started:

• Website promotion from scratch increasing search traffic to 500 visits per month;
• To improve the ranking of a young website and speed up its indexation in search engines;
• To increase brand awareness and customer loyalty.

💪Work Performed

What work has been done?

• Technical optimization: configuration of service files (robots.txt. htaccess, sitemap.xml), configuration of server response codes, implementation of correct redirects, layout edits;
• Internal optimization: writing unique content, filling the meta-data, blogging the company, expanding the structure of services in the directory;
• External optimization: building an effective link mass;
• Work on commercial factors: the introduction of elements of interaction with the user, the output of prices on the service pages, speeding up site loading, etc.;
• Site refinement: implementation of a block layout, design modernization.

🏆Result

As a result of the website optimization over 12 months of promotion, we achieved the following outcomes.

1. Traffic growth:

At the initial stage of the promotion work, the site traffic was 0 visits per month. By 31/07/2022, the figure rose to 562 visits. Thus, in a year of promoting a young website from scratch, the traffic exceeded the original targets. At the same time, the total site traffic was more than 1,500 users a month. This site did not use such a tool as Google Ads. All traffic to the site was attracted through SEO promotion.

* Data source – Google Analytics

2. During the promotion period, there was a constant positive dynamics in the distribution of the promoted search queries.

In 12 months, 19% of the promoted search queries reached Google top 1-3. Initially, this figure was 4%.

3. The dynamics of query positions in search engines top 1-3:

In 12 months, 64% of the promoted search queries reached Google top 10. Initially, this figure was 12%.

4. The dynamics of query positions in search engines top 1-10:

5. During the promotional period in Google:
   

95% of queries improved their positions in the ranking;

5% of queries did not change their positions;

0% of queries worsened their positions.

PROJECT TEAM

• SEO team;
• Web developers;
• Content manager;
• Copywriter;
• Project manager.