Floor coverings dealer company e-commerce project

👥Client Information

The company is a dealer of Ter Hurne, WoodPecker, Polarwood, Barlinek, Moduleo, Fine Floor, Quick Step, Tarkett, Kaindl, etc., as well as a supplier of such well-known global brands as Kahrs and Karelia.

The company sells a wide range of quality, durable and environmentally friendly products for all types of spaces:

• Parquet, parquet board;
• Engineered and modular parquet;
• Commercial PVC flooring;
• A wide range of accessories, related materials and care products.

🎯Goals

The goals for this project were determined before the work started:

• Promote the site for 500+ search queries;
• Ensure constant growth in search engine traffic;
• Increase brand awareness and customer loyalty;
• Increase conversion on commercial pages.

💪Work Performed

What work has been done?

• Technical optimization: technical auditing of the website, fixing technical errors (setting up redirects, removing broken links, optimizing image sizes, compiling correct robots.txt and sitemap.xml files, etc.);
• Internal optimization: placement of unique commercial and informational texts, work on product pages (filling with text descriptions, characteristics, etc.), work with meta-data and titles for target and service sections;
• External optimization: analysis of the existing link mass, removing low-quality links, buying high-quality links according to the set plan;
• Work on website usability: increasing loading speed, replacing low-quality images, adapting content for mobile devices, adding a search form, developing a feedback form, creating clickable phone numbers for the mobile version, etc.;
• Work on commercial factors: developing conversion elements, creating additional sections with useful information (delivery and payment, certificates, product gallery, etc.).

🏆Result

As a result of the website optimization over 12 months of promotion, we achieved the following outcomes.

1. Traffic growth:

At the start of the promotion, the website had 2,085 visits per month. During the next three months, this figure rose to 8,343 visits. Some of the traffic is attributed to seasonality, but the following months show the results of our work. During the next months of work, the traffic decreased but was kept at 7,000 visitors per month. Thus, over a year of site promotion, the number of visitors increased by 3,3 times.

* Data source – Google Analytics

2. During the promotional period, there was a constant positive dynamics in the distribution of the promoted search queries.

In 12 months, 27% of the promoted search queries reached Google top 1-3. Initially, this figure was 10%.

3. The dynamics of query positions in search engines top 1-3:

In 12 months, 60% of the promoted search queries reached Google top 10. Initially, this figure was 22%.

4. The dynamics of query positions in search engines top 1-10:

5. During the promotional period in Google:

96% of queries improved their positions in the ranking;

4% of queries did not change their positions;

0% of queries worsened their positions.

PROJECT TEAM

• SEO team;
• Web developers;
• Content manager;
• Copywriter;
• Project manager.