Italian language courses e-commerce

👥Client Information

This reputable company has been teaching Italian for over 5 years. The company specializes in teaching both children and adults, as well as corporate training for regional companies.

🎯Goals

The goals for this project were determined before the work started:

• Promotion for 85 search queries (as the topic is quite narrow, we also took into account informational queries);
• An increase in search traffic;
• Filling the site with optimized content (including the development of an information blog on the site);
• Improving the usability of the site (evaluating the operation and convenience of the application forms on the site).

💪Work Performed

What work has been done?

• Technical optimization and improvement of the usability of the site;
• Improved structure. Categories have been divided into user groups and types of services on the website;
• Added a block with feedback from real students of the training center;
• Added links to the company’s social networks;
• Created pages for teachers and described their teaching experience, awards and certificates;
• Added E-E-A-T factors to the website;
• Cleaned 301 redirect on the website and removed 404 pages from the index;
• Filled with content;
• Uploaded the certificates to the website;
• Wrote and placed informative articles;
• Wrote and placed optimized content by category;
• Increased link profile;
• Acquired rental, eternal and crowdsourced links (crowdsourced links are left in reviews on thematic websites, forums and directories. This increases brand awareness among users and improves the link mass);
• Regularly checked and cleaned the link profile (with SemRush).

🏆Result

As a result of the website optimization for 6 months of promotion, we achieved the following indicators.

1. Traffic growth:

At the initial stage of the promotion, the website traffic was 4,510 visits per month. By June 2022, the figure rose to more than 14,431 visits. In the following months, the traffic decreased slightly, but was in the range of 12,000-14,000 users per month.

* Data source – Google Analytics

2. During the promotional period, there was a constant positive dynamics in the distribution of the promoted search queries.

In 6 months, 32% of the promoted search queries reached Google top 1-3. Initially, this figure was 16%.

3. The dynamics of query positions in search engines top 1-3:

In 6 months, 62% of the promoted search queries reached Google top 10. Initially, this figure was 35%.

4. The dynamics of query positions in search engines top 1-10:

5. During the promotional period in Google:

87% of queries improved their positions in the ranking;

9% of queries did not change their positions;

4% of queries worsened their positions.

PROJECT TEAM

• SEO team;
• Web developers;
• Content manager;
• Copywriter;
• Project manager.