Medical e-commerce project

🎯 Goal:

To maximize website traffic from search engines from scratch.

💪 Work performed:

• technical optimization: SEO specialists taking part in website development
• internal optimization: optimization of metadata, text content, implementation of internal linking, company blogging
• external optimization: building an effective link mass
• analyzing user behavior and implementing proposals to improve website usability
• enhancing selling qualities of the site: introducing helpful information for users on catalog pages, expanding category structure within the existing product range, etc.

🏆 Result:

Search traffic increased by 2.5 times.